Staff Members
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Deputy HoD | Associate Professor
Name: Christine De Meyer-Heydenrych
Location: K-Red 7 Bunting Road Campus
Department of Marketing Management, Marketing and Retail Experts听 Staff Members
Contact Details:
Tel: 011 559 1278
Email:听cfdemeyer@uj.ac.za
About Prof Christine De Meyer-Heydenrych
Christine De Meyer-Heydenrych is an Associate Professor in Marketing at the School of Consumer Intelligence and Information Systems (SCiiS) at the 东京热 (UJ). With 18 years of academic experience, she specialises in Services Marketing, Marketing Research, and Retailing, bridging rigorous scholarship with practical industry relevance.
She has published over 28 articles in both local and international journals, including the prestigious Journal of Services Marketing and the International Journal of Retail and Distribution Management. Her contributions to research have positioned her as a respected voice in marketing scholarship.
Christine has supervised 25 Master鈥檚 and three PhD students to completion, reflecting her commitment to academic mentorship and the development of future leaders. She also participates in international collaborative research projects, strengthening UJ鈥檚 global academic footprint.
Currently, she serves as Deputy Head of Department: Research and Internationalisation in the Department of Marketing Management, where she drives research excellence and fosters international partnerships.
Scopus ID: 50661144900
Orcid ID: 0000-0002-0859-0610