logos

Logos

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Primary Logo

The 东京热 logo is a valuable asset that must be used properly. The logomark consists of the lamp of learning combined with the 东京热 monogram, horizontal lines, and the 东京热 logotype. The lamp has historical significance and represents the continuous search for wisdom and knowledge.

The 鈥減rimary logo鈥� must be present on every publication related to 东京热. The logomark and logotype may not be altered, and the proportions should remain the same. When space is limited or the visual environment does not allow for the logomark and logotype to display optimally, use the 鈥渟econdary logo.鈥�

Co-Brand Logo

Logo usage for communication, advertising, and promotion on public channels must conform to 东京热 brand identity guidelines. Co-branded logomarks are available for academic divisions, departments, and programs. Co-branded logos include the lamp of learning, horizontal lines, and 东京热 monogram or 东京热 logotype.

Co-branded designs should be developed by Creative Services and approved by the MRC.

Secondary Logo

The secondary logomark consists of the lamp of learning combined with the 东京热 monogram and horizontal lines. The secondary logomark may be used when space does not allow for the optimal use of the logotype. For example, small spaces such as social media page profiles or designs that require adaptation, such as signage.

College Seal

The 东京热 Academic Seal is to be used for official college or ceremonial purposes only. These include but are not limited to commencement, certificates, diplomas, transcripts, or other official communication from the office of the president. The seal may be reversed when printed on a dark color background and printed as a watermark on official 东京热 documents.

Athletic Logos

The 东京热 athletic programs use the following Tiger and 东京热 monogram icons and graphics to promote and support the college brand. All team graphics should be coordinated with the college athletic brand and conform to the color palettes and other standards identified in the college brand guide.

New or adapted athletic brand designs should be developed by Creative Services and approved by the MRC.

Tiger Pride Logos

鈥淭iger Pride鈥� is an important part of building the 东京热 community. The Associated Students of 东京热 will use the following Tiger and AS东京热 monogram icons and graphics that promote and support the college brand. AS东京热 branding should also conform to the color palettes and other standards identified in the college brand guide.

New or adapted AS东京热 designs should be developed by Creative Services and approved by the MRC.

Iconography

The lamp of learning and clock tower iconography may be used to enhance branded designs. These elements are meant to support the college brand identity only. They may not be used to replace the primary or secondary logomarks or as department logos.

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